When you’re shopping for that leather biker jacket this Christmas, be as careful and discerning as you would be if you were at the mall.

Believe me, I have looked at thousands of jackets over a couple of dozen different sites and some of the jackets look identical. The models are even the same. Well, this is because the leather shops on-line are exactly like the ones in the brick and mortar stores; there are way fewer suppliers than there are stores.

That should clear up some fog.

What has to be watched is value, and the value can be found in pricing versus what is known as the grade.

The grade of leather is noted by a number between 01 and 09, 01 being the best. The best grade of leather for motorcycle jackets is “naked” cowhide and is 2mm thick or better.

Now, if you have shopped around and noticed that there is never a grade listing with the product, that is because the grade is little known outside of the leather industry.

This is also one of the reasons why you can look at a jacket at one store, and see the same jacket at another for a completely different price.

My suggestion is to behave just like you would if you were at the mall; ask questions. By calling or e-mailing an e-commerce site, you can get a feel about the service and the company you’re dealing with.

Ask about the jacket and the grade. See what kind of story you get. Make your determination from there.

Then ask yourself how smaller concerns, such as Bikerleather123, can afford to be competitive with the older, more established stores.

I think you’ll find the answer in the phone call.

Don’t get burned when you shop for that special leather biker jacket. Ask questions and get a feel for who you are dealing with.

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